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Explore Human API

The Ask B! Newsletter · Free preview · Applied AI. Intuitive leadership. Hot takes.

F*** the bro marketing and the hype merchants.

Just because AI can do something does not mean AI should do it.

Brandon White standing with his hands in his pockets against a wall lit in the Human API spectrum.
hey, i’m b!
“This feels illegal.”“Your next $7K a month.”“A seven-figure business that runs while you sleep.”

Apparently, financial independence now requires commenting “AGENT” under a man pointing at a browser window and waiting for a DM.

Watch the video

Watch on YouTube ↗

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(all fake. the feeling isn’t.)
This feels illegal
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Runs while you sleep
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“AGENT”9:59
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I fired everyone
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You’re using AI wrong
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2,847 comments · Top comments
K

wealth_kyle_88 · 2h

AGENT

M

mindset.mike · 2h

AGENT

R

rich_by_q3 · 2h

AGENT please king

D

Dana in Ops · 1h · 0 replies

What does it do?

AD

Agent Daddy · just now

Sent! Check your DMs.

Direct messageHey king! Before I send the agent, quick question. What’s your income goal for the next 90 days? Grab a time on my calendar and I’ll walk you through it.
Brandon White in an armchair, smiling at his phone.
(I won’t DM you... maybe)
Brandon White writing in a notebook at his desk, a laptop beside him.

So, some disclosure, since that seems to be rare now.

Did I write this? Yes.

Did I use AI to clean it up and make it pretty? Yes.

Did I use AI to help automate this post? Yes.

Did I use Microsoft 365 and Claude to make that happen? Yes.

I brought the ideas and the experience. AI helped organize them, edit them and move the work through the systems. I reviewed everything that carried my name, and the judgment and the responsibility stayed with me. It’s useful technology, and it didn’t take any forbidden knowledge.

Who did what.And the systems doing it.

b

Me

The ideas, the experience, the review, the judgment and the responsibility.

OneNote

OneNote

Holds the original note.

Power Automate

Power Automate

Moves the work between systems.

Claude

Claude

Drafts, edits and builds the visuals.

SharePoint

SharePoint

Keeps drafts, sources and status.

OutlookTeams

Outlook, Teams

Bring me the approvals.

Word

Word

Holds copy edits and feedback.

RSS file

Holds knowledge and brand context.

CanvaHeyGen

Canva, HeyGen

Handle design and video.

MetricoolBuffer

Metricool, Buffer

Schedule the post.

Forbidden knowledge required: none.Comments or DMs required: none.

From a recorded idea to a scheduled post.The machine moves it. I decide it.

youA person decidesPower AutomateAutomation pushes it forward
you

Record a note

The idea starts with a person.

Recording + transcript

Saved with the note

OneNote

Notes

The original idea stays with the work.

Power Automate

Power Automate

Collects new notes.

Run schedule

When the automation picks up work

RSS file

Knowledge + brand context

Claude

Scheduled agents

Turn notes into drafts.

Agent instructions

Voice, sources, output format

SharePoint

SharePoint

Drafts, source links, versions

Claude

Drafts + suggested reading

Power AutomateSends the review request
you

Select + approve

Not selected? It stays in SharePoint.

OutlookTeams

Outlook / Teams

Deliver the review request

Power AutomateOpens the editing task, with sources
Word

Word

Copy edits and feedback

Claude

Brand & Editorial

Edit the selected content.

Power AutomateMarked ready, opens the creative task
Claude

Social & Creative

Produce the content and assets.

CanvaHeyGen

Canva / HeyGen

Design and video

Power AutomateAssets attached, requests final approval
you

Final approval + date

Needs changes? Back to Brand & Editorial.

OutlookTeams

Outlook / Teams

Deliver the approval request

Power AutomateSends approved copy, assets and date
MetricoolBuffer

Metricool / Buffer

Holds the post until the date.

Scheduled publication

SharePoint

SharePoint

Saves schedule and status

Power AutomateWhat worked goes back into the RSS file

Illustrative workflow. Marks belong to their respective owners.

Want a map like this for your own work?

Work with us

I’m actually inspired by what AI can do. These people annoy me, because I’ve seen what they leave behind. My clients get trapped. Companies and enterprises get trapped. I’ve watched it firsthand and secondhand throughout my whole career. There’s a real opportunity in front of us, and it’s getting buried under the same old machine: manufacture the insecurity, promise the escape, sell the access.

Black and white portrait of Brandon White, looking straight at the camera.

Your exhaustion is somebody’s funnel.

You’re overwhelmed? Buy another tool. Your team can’t move without you? Install an agent. Your business depends on you remembering everything? Now you also get to remember which automation broke.

You’re overwhelmedBuy another toolInstall an agentRemember which automation brokeStill overwhelmed again

Congratulations, you’ve become technical support for your own free time.

Support ticket #0001Open

My free time is down

you

You · 6:42 PM

The agent that was going to give me my evenings back has stopped running.

you

You, support · 6:43 PM

Have you tried turning it off and on again?

you

You · 6:51 PM

Yes. Now Agent 14 can’t find Agent 9.

Automated reply · 6:51 PM

Thanks for your patience. This ticket has been escalated to: you.

Reporter
You
Assignee
You
Escalation
You
Priority
Your evening
Root cause
Agent 14 can’t find Agent 9
How would you rate the support you gave yourself?☆☆☆☆☆

And before anyone in nicer shoes gets comfortable, the enterprise version is the same thing with a steering committee. The language is more respectable and the slides are better. The mistake is the same: buy the capability before you understand the work, show a lot of activity, and let the people doing the job absorb whatever happens next.

A sparkling loafer on a spectrum-lit studio floor.
(shiny, i know)
An empty boardroom with a long white table and rows of white chairs.
AI Transformation UpdateConsolidated Synergy Group · Town Hall · Confidential, please forward
  • Steering committees 1
  • Working groups 3
  • Agents piloted 27
  • Slides in this update 62
  • People still copying numbers by hand Same ones
847 watching · 846 on mute

Somebody still has to supply the context, reconcile the systems, check the output, handle the exceptions, and explain what happened when it goes wrong. That’s work, and it goes in the math. A faster first draft tells you almost nothing about whether the whole job got better.

Meanwhile, the problems people need solved are sitting in plain sight. A leader approves everything because nobody ever established who else can. A team retypes information between two systems that were bought to stop the retyping. A customer tells their story for the third time because each department holds a different piece of it. At home, the appointment happens because you remembered it. At work, the project moves because you chased it.

A man on the phone at a kitchen table, typing on a laptop beside a bowl of fruit.
A man deep in thought at a desk surrounded by screens, in a dark office.

This isn’t only a founder’s problem or an executive’s problem. The small business owner, the team lead, the CEO and the person keeping a household running would all recognize it. Every tool connects to something. Every connection runs through someone.

A utility pole wrapped in a dense tangle of wires against a pale sky.

You have become infrastructure for your own life.

CLIENTS TEAM FAMILY FINANCES AI TOOLS CALENDAR EVERYTHING ELSE you (not a compliment.)
An old telephone switchboard, its patch cables hanging in a mass of plugs.

Being the connection between everything costs something. You pay in interrupted attention, decisions that wait on you, evenings spent catching up, and the ideas you no longer have the energy to chase. Smarter tools don’t automatically take any weight off the person holding them together. We have to design for that.

An office building at night, a few lit windows with people still working inside.

That’s why we built Human API. We help you decide what deserves your attention and build the support to carry the rest.

We start with the human: what you’re carrying, what needs your judgment, and what you want room to do. Then we find out whether the support helped.

Black and white photo of Brandon White standing among a seated audience.

Human development, business systems and applied AI sit together here because that’s how you live them. When your confidence is low, you don’t let go of the work. When nobody knows who owns something, people do it twice. When your instructions are bad, AI gives you bad output at an impressive speed.

So decide what the work needs, then choose the tool. Our method for that is P.R.A.C.T.I.C.A.L.: nine activities and three moves, worked on one real situation.

Brandon White seated in conversation, gesturing as he speaks.

First, a sequence.Then, a circle.

See.

Agree what’s happening and why.

  • Pinpoint: Choose one situation and say what should improve.
  • Root: Find what keeps the problem happening.

Sort.

Decide how the work should happen.

  • Audit: Count all the work needed before and after a change.
  • Categorize: Decide how each task should be handled.
  • Transition: Make clear what one person or system passes to the next.
  • Instruct: Give AI one clear job and test its limits.

Choose.

Test in real work and learn from the evidence.

  • Choose: Choose a change you can test in real work.
  • Assess: Use the results to decide what happens next.
  • Lock: Save the agreed way of working so people can use it.

That last move takes some honesty.

An hour saved in production followed by two hours of corrections leaves you an hour behind. Calling it “AI-powered” won’t improve the subtraction. And if the work just landed on a colleague who was already overloaded, that counts too. Otherwise we’re congratulating one department for moving its problem down the hall.

The subtraction.

+1 h0−1 h +1−2−1 Hour savedin productionHours ofcorrectionsWhere you arean hour behind

AI is one possible answer, never an automatic requirement. Sometimes the useful change is automation. Sometimes it’s a clear decision, a shared record, or giving authority to the person who already knows what to do. Sometimes the breakthrough is admitting nobody needs the report.

More capacity only counts when you can show it.

A forecast is not a result. Compare the same work at the same standard. Count the whole effort after the change, including setup, checking, corrections and upkeep. Then see where the room went: a better decision, thoughtful work, a customer, a relationship, or rest.

A weekly client report eats Monday

Same work. Same standard.
Comparable effort before11.5 h
Total effort after5 h
6.5 hours released
Doing 2.5 hChecks 1 hFixes 0.5 hSetup, counted once 0.5 hSupport 0.5 h
Before the test

Estimated

What might become possible. A forecast with assumptions that still need testing.

After the whole effort

Verified

Comparable effort before, minus the total effort after.

In someone’s life

Actually used

Where the room went.

A better decisionThoughtful workA customerA relationshipRest

Illustrative example.

Then comes the question I wish this industry asked more often.

What would you make room for?

A small general store with its door open and an open sign in the window.
A team thinking together behind a glass wall of colored sticky notes.
A cup of coffee and a book on a table beside a window, framed like a strip of film.
Friends around a candlelit dinner table.

A business that can grow without every decision coming back to you. A team with room to develop. Time to learn, to think, to go after something ambitious. An evening when the people you love get more than whatever’s left of you.

Those are all good answers, and the choice is yours. You don’t owe the productivity industry every minute you get back.

AI gives us a real chance to expand what people can do and the lives they have room to live. Taking that seriously requires practical methods, accountable decisions, and evidence that’s still there after the demo ends.

That’s the work we built Human API to do.

Hold us to it.

Human API.

One human. More capacity.

Brandon White

Brandon White sitting on stone steps outdoors, smiling, hills behind him.

Work with us

Bring Human API into the room.

We may help you build something ambitious. We may help you learn enough to build it yourself. We may help you make a decision, align a team or change how you lead.

Want to lead this yourself? Facilitator certification ↗

THE ASK B! NEWSLETTER

More useful thinking.
Less noise.

Applied AI, human judgment, and the work people actually need done. Notes from Brandon White and Human API, in your inbox.

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